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Introducing Kovra VenturesExplore

Know what works.
Build what’s next.

We help consumer brands grow through commercial intelligence, continuous experimentation and hands-on execution.

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The intelligence behind
your next stage of growth.

Everything you know. Connected.

Customer research, store data and experiment learnings. One connected foundation for your next move.

Intelligence

A deeper understanding of your brand, before the next decision.

We connect what customers say, what the business needs and what previous tests have taught us. That context shapes which questions to explore next.

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  • Bring customer research and store context together
  • Keep previous experiments and their learnings in view
  • Turn scattered information into a focused testing agenda

A clearer view of
your next opportunity.

For brands

Build your next stage of growth.

We lead your experimentation programme, from identifying opportunities to designing, building and testing better offers and buying journeys.

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For enterprise

A clearer view of your opportunity.

Commercial advisory for consumer brands and portfolios. Know where performance is being lost, what to change and where to invest next.

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commercial-strategy
Maya

I'd keep the current size as the default. Let's try the larger pack every six weeks with customers who use it faster.

People spend more on the larger pack at first, but fewer make it to the second renewal. By day 90, contribution is almost the same.

Discuss the findings

Size comparison Subscriber cohorts
First-order value
Second renewal
90-day contribution
Current size Larger size

Let's check cancellations alongside contribution before we roll this out.

Daniel

Yes, let's keep the default and try six-week delivery with that group.

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What’s your next
commercial question?

Tell us about your brand, what you’re trying to unlock and where you need a stronger view.

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